Honest press resources: product facts, the open reference dataset and the worked example behind the churn math.
Why 5% logo churn can mean 27x more revenue at risk: with 60 customers and $13,740 total MRR, 3 customers can be ~$150/mo (smallest) or ~$4,100/mo (largest) — a 27x difference at the identical 5% churn rate.
Read the Open Benchmark 2026 story
Media enquiries: support@churndetective.app. ChurnDetective is a product of Universal Global Services Ltd (London, Company No. 17423506).
Assets: homepage, sample audit report (example, synthetic data) and the benchmark method page. Source credit: “ChurnDetective (churndetective.app)”.
100% Zero-PII Architecture: ChurnDetective never asks for customer names, emails, or credit card details. Your CSV only requires three anonymous columns (customer_id, mrr, joined_at) — keeping your customers' identities 100% private and UK/EU GDPR compliant by design. Operated by Universal Global Services Ltd (London, Companies House No 17423506).
Not legal, tax or audit advice. AI-assisted suggestions to be reviewed before important decisions.