Open reference dataset and worked example. A reproducible calculation from three anonymous CSV columns — an open worked example, not original fieldwork.
With 60 customers and $13,740 total MRR, a seemingly harmless 5% logo churn (3 customers) can mean either ~$150/month (the 3 smallest accounts) or ~$4,100/month (the 3 largest) — a 27x difference at the identical 5% churn rate. Logo churn lies; dollar churn tells the truth.
For an embeddable calculator see the homepage. For a one-page sample report see the Sample Audit Report (PDF, example — synthetic data).
Input: CSV with exactly three required columns — customer_id, mrr, joined_at — plus optional activity columns (last_activity, seat_change, failed_payments, tickets) for deeper per-customer scoring.
Output: per-customer risk score, risk segment (high/medium/low), MRR at risk, segment breakdown, prioritized recommended actions and a downloadable PDF report.
The benchmark is an open reference dataset / worked example — anyone can reproduce the calculation from the same three columns.
100% Zero-PII Architecture: ChurnDetective never asks for customer names, emails, or credit card details. Your CSV only requires three anonymous columns (customer_id, mrr, joined_at) — keeping your customers' identities 100% private and UK/EU GDPR compliant by design. Operated by Universal Global Services Ltd (London, Companies House No 17423506).
Disclaimer: churn analytics — not legal, tax or audit advice. AI-assisted suggestions to be reviewed before important decisions. Pricing: Audit $1,500 one-time; Monitor $750/mo and Advanced $3,000/mo rolling out. Prices in USD, excl. VAT.